The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Branded Social Campaign / Branded Social Campaign
MTV 2015 Video Music Awards
Agency: MTV / New York + Jam3 / Toronto
Client: MTV Category: Consumer - Branded Social Campaign / Branded Social Campaign
Mayhem DIY
Agency: Leo Burnett / Chicago
Client: Allstate Insurance Company Category: Consumer - Branded Social Campaign / Branded Social Campaign
#CatchDrogon
Agency: 360i / New York
Client: HBO / Game of Thrones Category: Consumer - Branded Social Campaign / Branded Social Campaign
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's Category: Consumer - Branded Social Campaign / Branded Social Campaign
Play My Tweet
Agency: BBDO / New York
Client: Foot Locker Category: Consumer - Branded Social Campaign / Branded Social Campaign
Targeted News Stories
Agency: BBDO / New York
Client: Priceline.com Category: Consumer - Branded Social Campaign / Branded Social Campaign
#therewillbehaters
Agency: iris / London + Frenzy / Paris + Carat / London
Client: adidas Football Category: Consumer - Branded Social Campaign / Branded Social Campaign
Fuel the Fire
Agency: Leo Burnett / Sydney + Brightworks / Sydney
Client: GIO Insurance Category: Consumer - Branded Social Campaign / Branded Social Campaign
Mayhem Tweet-Off
Agency: Leo Burnett / Chicago
Client: Allstate Insurance Company Category: Consumer - Branded Social Campaign / Branded Social Campaign
Le Big Swim
Agency: Ogilvy & Mather / London
Client: Heineken Category: Consumer - Branded Social Campaign / Branded Social Campaign
Dove Feel Good Feed
Agency: Ogilvy & Mather / London
Client: Unilever Category: Consumer - Branded Social Campaign / Branded Social Campaign
Instagram Your Fridge
Agency: Special / Auckland
Client: Smirnoff Category: Consumer - Branded Social Campaign / Branded Social Campaign
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Best of Discipline Pencil
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16006G
Award:
2016 Social Media Gold Pencil
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16006G
Award:
2016 Social Media Gold Pencil
Agency:
R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client:
Beats By Dr. Dre
Title:
Straight Outta
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16007G
Award:
2016 Social Media Silver Pencil
Agency:
MTV / New York + Jam3 / Toronto
Client:
MTV
Title:
MTV 2015 Video Music Awards
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16008S
Award:
2016 Social Media Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Allstate Insurance Company
Title:
Mayhem DIY
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16009B
Award:
2016 Social Media Merit Award
Agency:
360i / New York
Client:
HBO / Game of Thrones
Title:
#CatchDrogon
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16025M
Award:
2016 Social Media Merit Award
Agency:
Arnold Worldwide / New York + Havas Worldwide / New York
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16026M
Award:
2016 Social Media Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16027M
Award:
2016 Social Media Merit Award
Agency:
BBDO / New York
Client:
Priceline.com
Title:
Targeted News Stories
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16028M
Award:
2016 Social Media Merit Award
Agency:
iris / London + Frenzy / Paris + Carat / London
Client:
adidas Football
Title:
#therewillbehaters
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16029M
Award:
2016 Social Media Merit Award
Agency:
Leo Burnett / Sydney + Brightworks / Sydney
Client:
GIO Insurance
Title:
Fuel the Fire
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16030M
Award:
2016 Social Media Merit Award
Agency:
Leo Burnett / Chicago
Client:
Allstate Insurance Company
Title:
Mayhem Tweet-Off
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16031M
Award:
2016 Social Media Merit Award
Agency:
Ogilvy & Mather / London
Client:
Heineken
Title:
Le Big Swim
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16032M
Award:
2016 Social Media Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Dove Feel Good Feed
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16033M
Award:
2016 Social Media Merit Award
Agency:
Special / Auckland
Client:
Smirnoff
Title:
Instagram Your Fridge
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16034M